Effective Date: September 7, 2026
At OVRQELIA™, operated by Shoe Carnival, Inc., we recognize that protecting your personal information is an important part of providing a trustworthy online shopping experience.
This Privacy & Data Protection Notice explains the types of information that may be collected when you browse our website, place an order, communicate with us, or otherwise use our online services. It also describes why we use that information, when it may be shared, and the choices available to you.
By accessing or using our website, you acknowledge the data practices described below.
1. Information We May Collect
The information collected through OVRQELIA™ generally falls into two categories: information you provide directly and information generated automatically when you use our website.
Information You Submit to Us
You may provide personal information when you:
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Place or manage an order
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Complete the checkout process
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Create or use a customer account
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Request customer assistance
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Subscribe to promotional communications
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Submit a form or communicate with us
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Participate in an offer or other website feature
Depending on the interaction, this information may include:
Contact Information
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Name
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Email address
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Telephone number, when provided
Order Information
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Products purchased
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Order number
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Shipping details
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Billing information
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Purchase history
Address Information
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Shipping address
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Billing address
Customer Service Information
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Messages you send to us
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Order-related questions
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Product inquiries
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Information or images you voluntarily provide when requesting assistance
Payment credentials are generally handled by the payment service provider used during checkout rather than stored directly by OVRQELIA™.
2. Information Collected During Website Use
Certain technical information may be collected automatically when you browse or interact with our website.
This may include:
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Internet Protocol (IP) address
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Browser type
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Device type
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Operating system
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Approximate location derived from technical information
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Referring or exit pages
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Pages viewed
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Time spent on the website
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Shopping cart activity
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Website interactions
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Cookie identifiers and similar technologies
This information helps us understand how visitors use the website and supports website functionality, security, analytics, and performance improvements.
3. Why We Use Personal Information
We use information only for legitimate business and operational purposes associated with providing our products and services.
Order Fulfillment
Information may be used to:
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Verify and process purchases
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Confirm orders
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Arrange shipment and delivery
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Send shipping or tracking information
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Handle returns, refunds, or other order-related requests
Customer Support
We may use your details to:
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Respond to questions
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Locate an order
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Address delivery concerns
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Provide product-related assistance
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Resolve customer service requests
Website Improvement
Technical and usage information can help us:
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Understand customer navigation patterns
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Improve website functionality
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Identify technical problems
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Optimize content and user experience
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Evaluate which products or pages are most useful to visitors
Security & Fraud Prevention
Information may also be processed to:
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Detect suspicious activity
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Prevent unauthorized transactions
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Protect customer accounts
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Reduce fraud and abuse
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Maintain the security of our website and services
Marketing Communications
Where permitted and where you have provided appropriate consent, we may use contact information to send:
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Store announcements
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Promotional offers
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Product updates
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Special discounts
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Other marketing communications
You may unsubscribe from promotional emails at any time.
4. Payment Information & Transaction Security
We take reasonable measures to help protect information submitted during checkout.
Payment transactions may be completed through authorized third-party payment processors. These providers may collect payment details such as:
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Credit or debit card information
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Billing information
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Payment authorization details
OVRQELIA™ does not generally store complete credit or debit card credentials directly on its own systems.
Payment information is handled according to the security standards and privacy practices of the applicable payment provider.
5. How We Protect Your Information
We use reasonable administrative, organizational, and technical safeguards intended to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.
Depending on the systems involved, these safeguards may include:
Secure Transmission
Sensitive information may be transmitted using encrypted connections and other standard online security technologies.
Access Controls
Access to customer information is limited to personnel, contractors, and service providers who require that information for legitimate business functions.
Trusted Processing Systems
Payment and other sensitive transactions may be processed through specialized third-party systems designed for secure transaction handling.
Although we work to maintain appropriate safeguards, no online transmission or electronic storage method can be guaranteed to be completely secure.
6. When Information May Be Shared
OVRQELIA™ does not sell personal information simply for the purpose of providing third parties with customer contact lists.
However, certain information may be shared with service providers when reasonably necessary to operate our store.
Examples may include providers supporting:
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Payment processing
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Order fulfillment
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Shipping and logistics
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Website hosting
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Customer service
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Analytics
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Fraud prevention
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Email communications
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Advertising and marketing services
These providers receive information only to the extent reasonably necessary for the services they perform and are subject to their own contractual and privacy obligations.
7. Advertising & Analytics Partners
Where these services are enabled on our website, third-party platforms may use cookies, pixels, tags, or similar technologies to understand website activity or deliver advertising.
These platforms may include services provided by companies such as:
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Google
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Meta platforms, including Facebook and Instagram
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Other analytics or advertising technology providers used by our store
These third parties may collect information directly through their technologies and process it according to their own privacy policies.
Depending on your location and the applicable service, you may have options to limit personalized advertising through your browser, device, cookie controls, or the advertising platform itself.
8. Cookies & Similar Technologies
Cookies are small data files that may be stored on your browser or device when you visit a website.
We may use several categories of cookies.
Essential Cookies
These support basic website functions such as:
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Maintaining your shopping cart
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Remembering checkout information
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Enabling account features
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Supporting secure website sessions
Some essential functions may not operate correctly if these cookies are disabled.
Analytics & Performance Cookies
These may help us understand:
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How visitors reach our website
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Which pages are viewed
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How visitors navigate between pages
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Whether website features work as expected
Advertising Cookies
Where enabled, advertising technologies may help measure campaign performance or present advertising that may be more relevant to website visitors.
9. Managing Cookies
Most web browsers allow you to control cookies through their privacy or security settings.
Depending on your browser, you may be able to:
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Block cookies
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Delete previously stored cookies
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Restrict third-party cookies
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Receive notifications before cookies are stored
Blocking certain cookies may affect shopping cart functionality, login features, checkout, or other parts of the website.
10. External Websites
Our website may contain links that direct you to websites, payment services, social platforms, or other resources operated by third parties.
Once you leave OVRQELIA™, the privacy and security practices of those external services are governed by their own policies.
Shoe Carnival, Inc. is not responsible for the privacy practices, security measures, or content of independently operated third-party websites.
We encourage you to review their privacy notices before providing personal information.
11. Email & Promotional Messages
We may use your email address for transactional communications relating to your purchase, including:
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Order confirmations
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Shipping notifications
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Customer service responses
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Return or refund communications
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Important account or service notices
If you separately subscribe to marketing communications, we may also send promotional emails.
Marketing emails will provide an unsubscribe option where required.
Please note that unsubscribing from promotional communications does not prevent us from sending essential service or order-related messages.
12. Children's Information
Our website and products are intended for general adult consumers and are not designed to knowingly collect personal information from children under 13 years of age.
We do not intentionally request personal information from children.
If we become aware that personal information belonging to a child has been collected improperly, we will take reasonable steps to review and remove that information where appropriate.
Parents or legal guardians who believe a child has provided personal information may contact us at:
13. Your Privacy Choices
Depending on where you live and the laws applicable to your information, you may have certain rights relating to your personal data.
These may include the ability to request that we:
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Confirm whether we hold personal information about you
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Provide access to certain personal information
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Correct inaccurate information
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Update outdated information
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Delete qualifying personal information
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Limit certain forms of processing
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Stop sending promotional communications
Some requests may be subject to legal exceptions, identity verification, transaction-retention requirements, fraud prevention obligations, or other applicable limitations.
14. U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy legislation.
Depending on your state of residence and whether the relevant law applies to our activities, these rights may include requests relating to:
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Access
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Correction
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Deletion
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Data portability
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Certain forms of targeted advertising
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Certain transfers or disclosures of personal information
We will evaluate qualifying requests in accordance with applicable law.
15. Browser Privacy Signals
Some browsers and devices provide privacy preference mechanisms such as Do Not Track or other browser-based signals.
Because standards and technical implementations vary between browsers, websites, and service providers, the way these signals are handled may depend on the technologies operating on our website and the legal requirements applicable in your jurisdiction.
You may also manage cookies and certain tracking technologies through your browser settings or available website privacy controls.
16. Data Retention
We may retain personal information for as long as reasonably necessary to:
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Complete transactions
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Maintain business records
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Provide customer support
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Process returns or refunds
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Prevent fraud
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Resolve disputes
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Enforce agreements
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Meet accounting, tax, legal, or regulatory obligations
When information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with applicable requirements.
17. Security Incidents
If a security incident involving personal information occurs, we will assess the nature and scope of the incident and take reasonable steps to address it.
Where notification is required by applicable law, affected individuals and/or relevant authorities will be informed in accordance with the legally required procedures and timelines.
18. Changes to This Privacy Notice
Our website, services, technologies, and legal obligations may change over time.
For this reason, we may periodically revise this Privacy & Data Protection Notice.
When changes are made, the updated version will be published on this page with a revised effective or update date.
We encourage visitors to review this page periodically to stay informed about how personal information is handled.
19. Privacy Questions & Requests
If you have questions about this notice, wish to exercise an applicable privacy right, or have concerns regarding the handling of your information, please contact us.
OVRQELIA™
Operated by Shoe Carnival, Inc.
Customer Support & Privacy Email:
service@ovrqela.com
When submitting a privacy-related request, please provide enough information for us to understand and appropriately respond to your request. We may need to verify certain details before fulfilling requests involving personal information.
Our Approach to Your Privacy
At OVRQELIA™, responsible data handling is part of creating a dependable online shopping experience.
We aim to collect only information reasonably necessary to operate our services, fulfill customer orders, provide support, improve our website, and maintain a safe shopping environment.
Your privacy matters throughout every stage of your experience with OVRQELIA™.